SAVE THE DATE You are cordially invited to attend the 1st Anniversary Celebration of the U.A.E. National Chapter of UN Women’s Unstereotype Alliance Date: Monday 6th December 2021Time: 14:00–16:00Location: Terra Auditorium The Sustainability Pavilion Expo 2020, DubaiRSVP by 4th December: charlotte@abg-me.comKindly note that Unstereotype Alliance will not be providing EXPO tickets. Read more Trending now TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost... UAE, Gulf advertising industry brings regulations to tackle digital ad frauds, malware threats Dubai: Influential advertising industry members in the UAE and Gulf are coming together to tighten... ABG, IAB GCC, and TAG Launch New Standards to Fight Criminal Activity The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) –... ABG, IAB GCC and TAG launch new standards to fight criminal activity and promote brand safety in digital advertising in GCC region The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) –... UA UAE Chapter Anniversary Celebration UAE NATIONAL CHAPTER OF UN WOMEN’S UNSTEREOTYPE ALLIANCE ANNIVERSARY CELEBRATION 6 December 2021- 14:00-16:00Terra Auditorium,... SAVE THE DATE As an ally to the UAE Chapter of UN Women's Unstereotype Alliance, we are pleased... UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 The need for gender equality in MENA: https://www.youtube.com/watch?v=w93s86ekGsc Fostering gender equality in a workplace https://www.youtube.com/watch?v=38zWJFwp2tI UAE launches national chapter of UN’s Unstereotype Alliance This new coalition of partners will focus on broadening the representation of women and men... ABG Events ABG 2020 Virtual AGM Why building a strong team is one of the most important things you can do for your busin... A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter Why building a strong team is one of the most important things you can do for your busin... Marketing Webinar Why building a strong team is one of the most important things you can do for your busin... ABG First 2020 Speaker Series – January 22 Why building a strong team is one of the most important things you can do for your busin... See all news & events Knowledge Center Is advertising in MENA promoting gender equality or enhancing anachronistic & outdated gender roles? A study conducted by Zayed University for the ABG May 13, 2020 Analysis of Gender Stereotyping in Gulf-focused Advertising Zayed University students researched the hot topic of social media influencers and paid… Read Study FILTER BY All CASE STUDY RESEARCH TEST-QUIZ All Advertising Digital Marketing Influencer Marketing RESEARCH December 15, 2020 IPSOS COVID Research Assessing internet and technology users’ habits and their changing media and content consumption ... Read more RESEARCH December 4, 2020 How Important is Paid Disclosure... Zayed University students researched the hot topic of social media influencers and paid content d... Read more CASE STUDY December 4, 2020 ABG White Paper Although growth has been sluggish since the crash of 2008 and 2009, with regional instability fur... Read more RESEARCH December 4, 2020 Coalition for Better Ads Researc... The ABG is actively supporting the Coalition for Better Ads, recently hosting a videocon presenta... Read more See more Our members Advertising Business Group empowers the media and marketing industries to thrive in the digital economy. Join us today Recommendations "It’s great to see ABG back again, and we are committed to support the key initiatives and projects which will help advocate and promote responsible advertising in the MENA region" Ghassan Harfouche Group CEO, MCN The Advertising Code of Conduct will go a long way to help all of us in the industry. It is a critical project for us to support as a leading advertiser in our market. Assad ur Rehman Director Media & Digital Transformation, North Africa & Middle East, Unilever We welcome the ABG back on to our industry horizon. I believe the projects initiated by the ABG are very important to both advertisers and agencies. Kamal Dimachkie Chief Operating Officer, Publicis Communications Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
