September 24, 2020
Advertisement Under the National Media Council
In the United Arab Emirates, all advertising content mustcomply with the National Media Council’s Board’s Resolution No. (26) of 2017 on Media Content.
The NMC defines advertisement as “any means intended to inform people about a certain commodity or purpose, whether by presentation or publication in writing, drawing, image, symbol, sound or other means of expression.”
Influencer Marketing Under the NMC
NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration.
Under these regulations, anyone circulating advertisements on social media should clearly disclose any business relationship with the owners of the advertised product or service.
Read More: ABG Influencer Marketing Charter
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