A non-profit organisation advocating for responsible advertising and communication.
With ABGs members accounting for more than 70% of the region’s advertising spend, it is dedicated to uniting the industry around a common purpose and higher standard, building capability by sharing best practices and delivering local insights and providing a platform for discussion
Advertising self-regulation, through the promotion of responsible advertising, helps build consumer trust in brands, which in turn builds brand loyalty, increases sales, and strengthens market share. The ABG will continue to drive meaningful changes within the region’s advertising industry by creating a shared understanding of responsible advertising, increased transparency, providing a platform to work together as one group, sharing best global practices and developing our marketing talent.
The ABG philosophy aims to address issues as related to commercial communication through cooperation. By promoting self-regulation we will aim to demonstrate our ability to act responsibly by actively promoting the highest ethical standards in commercial communication’s and safeguarding consumers interests. We will work towards establishing common principles of best practice and greater convergence towards these common principles.
The ABG code is based on the basic principles enshrined in the general Code of Advertising Practice of the International Chamber of Commerce (ICC); “the content of advertising will be decent, honest, and truthful with a due sense of self-responsibility and respect for the rules of fair competition”.
The Advertising Business Group advocates for responsible advertising and communication
Advertising Business Group empowers the media and marketing industries to thrive in the digital economy.
Unilever | Executive VP MENA, Turkey, Russia, Ukraine and Belarus
ABG Vice Chair
PHD MENA | CEO at PHD MENA
Google | Industry Head FMCG & Luxury Middle East& North Africa
ABG Legal Officer
Choueiri Group | Senior Legal Counsel
ABG Communication Officer
Unilever | Corporate Communication Manager MENA
Ferrero Gulf | Regional Media Manager
Head - Communications, Sustainability and Gender Equality, Asia Pacific Middle East and Africa
In the course of identifying the strategic priorities that the ABG will serve to address, it was important to select partners that could help us achieve our goals. We would like to acknowledge our strategic partners and thank them for their solid support.
The ABG is registered with the Dubai Chamber of Commerce which supports business groups in numerous ways, including coordinating with Government departments and agencies, thereby acting as a link between the public and private sectors
The WFA is the voice of client-side marketers worldwide. This unique, global network of the world’s biggest markets and biggest marketers represents 90% of the world’s marketing communication spend.
The International Council for Ad Self-Regulation is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. https://icas.global/
Following are the members of the ABG Disputes Committee that will resolve via adjudication of advertising related disputes. The ABG disputes committee members have been selected from across academia, NGO representatives and media professionals – essentially a selection from outside, rather than from within the advertising industry. This has been a deliberate choice, in-order to ensure the dispute committee’s independence and credibility of decision making.