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RESEARCH
Assessing internet and technology users’ habits and their changing media and content consumption ...
Zayed University students researched the hot topic of social media influencers and paid content d...
CASE STUDY
Although growth has been sluggish since the crash of 2008 and 2009, with regional instability fur...
The ABG is actively supporting the Coalition for Better Ads, recently hosting a videocon presenta...
Zayed University students researched the hot topic of social media influencers and paid…
The Advertising Business Group advocates for responsible advertising and communication