Read our Code of Conduct
Read Articles of Association
As a member of the ABG you will help shape the future of the regions advertising & marketing industry.
The ABG is a unique body representing advertising and marketing interests throughout the GCC. By joining the ABG, you can:
Access the resources of the ABG and its international partners, marketing and customer communication best practices and learn more from your industry peers and advertising and marketing practitioners.
Access the network of top FMCGs, Agencies and Media companies that make up the ABG. Be a voice for all industry concerns and ensure your company’s issues are heard.
Support the development of an advertising code of ethics. Participate directly by joining project teams and task forces helping to champion cross industry cooperation & enhancing transparency across the industry.
“Advertising wins hearts and minds, shaping attitudes and influencing the behaviors of millions of consumers daily. With this power comes the responsibility of regulating ourselves, ensuring that we create ethical advertising that does not mislead, harm or offend consumers.”
The Advertising Business Group advocates for responsible advertising and communication